The challenges of digital transformation, problems and promises : Case of Tunisian SMEs

The objective of this article is to identify the challenges Tunisian small and medium-sized enterprises (SMEs) in implementation Industry 4.0. Indeed, Subject Digital Transformation has its relevance as 4.0 considered first industrial revolution be predicted before it happened. Competition from digital companies disrupting business models, leaders no longer have a choice: time come for transformation (Dussart, C, 2015). This transition not new. It covers necessary reality, especially so-called traditional companies, which were born culture. Built on an old model, they must initiate succeed their remain competitive. paper aims analyze opportunities brought by companies. In our research methodological section, we used exploratory qualitative approach with using questionnaire. results investigation shown that great facing are human capital place, funding above all support. And government assist support digitization process.